Hotel Digital Marketing Essentials (Virtual)

Digital marketing is marketing! Digital marketing is at the core of building a hotel’s awareness, reputation, and  success in filling rooms.  While not everyone needs to be an expert, everyone working in hotels today should have basic knowledge of how digital marketing works and how — if done well — it drive a hotel’s success.

• Have you ever wondered if you are using the right marketing strategies to help you exceed your revenue goals?
• Do you feel like you know one area of digital well but might be missing out on some other important segments?
• Do you work with digital marketers, but sometimes find yourself overwhelmed by what is being discussed (not to mention all those acronyms)?

For a comprehensive overview of the hotel digital marketing landscape, this is the program for you.